aray.healthUpdates
Stay tuned for our bi-weekly Updates, where we dive into internal talks about our progress or exciting topics with special guests. These sessions are casual yet insightful, covering everything from technology and strategy to business challenges. Our goal is to keep you informed and entertained. Tune in, and let’s explore together.
Published 20.09.2024
Krakow Office: Journey Begins
The Aray team began their journey with a vibrant first stop in Krakow. The visit featured a couple of insightful presentations showcasing our products, along with deeper technical discussions about our framework. Beyond work, we took the time to explore the beauty of Krakow, enjoy a delightful dinner, and spent quality time together, making the trip both productive and enjoyable..
Published 27.08.2024
Meet the team / We are aray
In this video, the team introduces themselves and provides insights into their varied roles at Aray, from technical architecture to user interface design. They outline their goals for the video series, which will feature biweekly updates on technology, strategy, and industry challenges. The content is designed to be low-key and engaging, with plans for more specialized deep-dive sessions for tech leaders and developers.
Published 25.08.2024
Why We Are Building Aray
The Problem Today
In today’s data-rich world, finding the right data for specific tasks is a significant challenge. Data is generated faster than it can be effectively utilized, often ending up stored in an unstructured form with low usability for future needs.
When it’s time to use this data, it often lacks the right shape, form, or structure, making it seem unavailable. Converting it into actionable insights requires excessive manual work, inefficient workarounds, and can lead to brilliant ideas being abandoned.
After encountering these challenges across multiple companies and failing to find an efficient and cost-effective solution over the last 10 years, we decided to build our own.
Aray in the Market
Aray is a product company focused on simplifying data usage. Our Marketing Advisor, Content Creation, and Data Enhancer tools are key components of our robust and streamlined framework. By combining, harmonizing, and enhancing data, we enable you to tell a better story with your data.
Our solutions empower you to make better decisions and achieve greater efficiency in reaching your targets, without the need for large, expensive onboarding programs or complex custom-built systems.
Our Path Is Set
Our goal is to help you grow with your data. Along the way, we’re developing a scalable data platform that will eventually become a standalone product. Through reusable components, some parts will fit your business—others might not. Regardless, your data will be in a richer, more usable state than before. This enables more effective marketing strategies, including accurate RFM models, and helps UX teams better understand user journeys, allowing for more personalized and efficient communication.